Resources Library by ANA

The mediawatch in Cyprus

Until today the advertising world would get information about media consumption that was impossible to compare as each medium's methodologies differed. In Cyprus the first ongoing, single source, electronic multimedia measurement panel has been...

Catalogue: WM3 2007

Author: Sophia Avraam

June 3, 2007

Mind voyager

Customer Insights before proceeding with product development or strategic planning are of key importance to brand and product managers.This paper describes a new research method utilizing the reformative developments on the Internet called Web 2.0....

Catalogue: Congress 2006: Foresight

Author: Andera Gadeib

Company: Dialego AG

September 17, 2006

Bluetooth early adopters

This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it...

Catalogue: Congress 2006: Foresight

Authors: Richard Nelson, Paula Soria

Company: IBOPE Inteligencia

September 17, 2006

The acculturation of Hispanic households

This study explores the acculturation process as a bilinear multidimensional change process across generations. As such, acculturation was measured employing consumers' selective change process in language preferences, ethnic identification, and...

Catalogue: Global Diversity 2006

Authors: Cecilia Alvarez, Peter R. Dickson

May 8, 2006

A viable new segment?

This paper explores the viability of Hispanic youth as a target market segment for the North American Automotive industry, and provides an understanding of the similarities and differences between this segment and North American youth in general. The...

Catalogue: Automotive 2006

Authors: Tom Anderson, Frank Leinweber

February 27, 2006

The quest for the ultimate touchpoint

Today's OEM marketers must choose among a bewildering array of marketing corridors to reach consumers, with few established 'ground rules' to guide toward the best strategic choices.This paper discusses an approach to the corridor strategy problem...

Catalogue: Automotive 2006

Authors: Trevor Richards, Larry Friedman

Company: KANTAR TNS Malaysia

February 27, 2006

Demystifying China

China's huge size and population raises interesting questions as to how marketers can best approach the entry of their brands and products into this consumer frontier.The presentation seeks to demystify China for marketers by providing a life value...

Catalogue: Consumer Insights 2005

Authors: Duncan Falzon, Sanjeev Bhatt

Company: KANTAR TNS Malaysia

November 15, 2005

The Cosmocrats

The presentation is intended to illustrate a method of understanding the motives and behaviours of a future consumer target group identified as Cosmocrats, a new 'elite' born in the United States and now developing in Europe and Asia.The Cosmocrats...

Catalogue: Congress 2005: Making A Difference

Author: Adeline Attia

Company: Allegoria Consultants

September 21, 2005

Reincarnating TAM panelists to understand channel surfing

This paper records a continuation in a series of studies launched to appreciate TAM ratings in a holistic manner. Pure quantitative or qualitative studies often stop short of giving the user a complete understanding of viewing behavior, especially...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma, Trevor Sharot

Companies: TAM Media Research, Nielsen

June 23, 2005